The software industry’s move towards pay-as-you-go and subscription licensing is fueled by the success of Microsoft, Adobe, Salesforce and others who have revamped their business models to take advantage of the flexibility of cloud-based services and give their customers usage-based options. That trend will no doubt continue as ISVs scramble to retool their packaging and delivery models to take care of their customer preferences while keeping sight on the monetization of their software offerings.... Read more →